Despina C. came up with the DESS concept in early 2024, after looking for a constructive way to interact with the contemporary creative designers of her home country, seeing the incredible progress that Greek designers have done the last decade! 

In addition, Despina has had a very specific view on how the customer experience should be in a physical boutique and she wanted to put that into practice.

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Despina has been working as an executive in the car industry for a few years now, with various roles in business strategy, business development, R&D, lobbying. She holds a PhD in Nuclear Engineering and has studied Mechanical Engineering, having worked as a researcher in various top universities in Europe, UK and US.

Despite her engineering background, Despina has always been remaining close to fashion and has been a keen shopper herself for the last 25 years. 

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All the above, have led to the DESS project, as a way to put together all the experience of various fields into creating a unique shopping experience, where customer needs are heard and met.

Making good use of the limited time that we all have, focusing on buying only the clothes that we need and not on further cluttering our wardrobes, creating together the outfit that best matches the customers' personality while having lots of fun in the process, is the best way to describe the DESS experience!